About Us

Michal & Yuval:


Michal Wertheim - Fuchs and Yuval Rong met during their studies at the School of Fine Arts and jewellery Craftsmanship in Tel Aviv in 1993. YAM, which stands for Yuval and Michal, was born following a fruitful partnership of four years.  Michal, a native of the bustling city of Tel Aviv, grew up in an artistic family and majored in art and literature. Yuval’s provincial roots combine

with a passionate awe for the sea and his studies in architecture.

The differences in their respective backgrounds highlight the contrast evident in their conception and creation of jewellery. Yuval and Michal artistically coupled for over a decade, blend tradition with innovation and the elegant with the rustic. They conceive and create their jewellery while adhering to the highest standards of artistry and excellence. Their artistic philosophy is based on impeccable quality, distinction, and contemporary splendor.

Jewellery: Yam’s collections include five major product lines.

Gold Jewellery A combination of high end, tradition and fashion in gold, using traditional and trendy techniques, handset with precious and semi precious gems.

Silver Incorporating Gold Jewellery Combining two different metals and incorporating semi precious gems using handcrafting techniques.

Silver Jewellery Fashionable and affordable designs in silver handset with fashionable gems, designed and crafted as a high-end piece.

Fashion Jewellery affordable Fashion Jewellery line using high quality gold plated brass.

Spirit Jewellery Spiritually influenced by the Mystic of the ancient surroundings traditional jewelry pieces in silver and gold.

Capabilities: YAM have experience in creating its products in large-scale production, using handcrafting techniques in most of the production line segments which gives their pieces Yam’s trademark look. Yam’s clients include jewellery private retailers and chain retailers, mailing order catalogs, department stores, T.V networks and wholesalers around the world. Constantly new diverse designs, impeccable quality, handcrafting techniques, large volume production capability, personal and professional customer service and fair prices have given Yam a trustworthy name on the international business front.